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Throughout the year, the color team at Benjamin Moore conducts research and travels to places where they are exposed to an array of ideas and colors. The team determines what feels right for the 2020 color palette and color of the year.

To guide the color conversation, we identified ten key words that capture the things that matter to people regardless of generation, but take on specific meaning for the individual. These words challenge us to question not only the past, but also how we want to live in the future.

The words include: Beauty, creativity, privacy, self-expression, comfort, security, community, imagination, authenticity and optimism.

For 2020, the color team took the needs of today’s society into strong consideration as the colors used to create our surroundings are apt to reflect an optimistic outlook for 2020.

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